Rick Williams on the Click-Away Pound
“Freeney Williams has been working in the field of improving website accessibility and usability for more than 15 years and has worked closely with organisations such as the Business Disability Forum to help organisations improve access to their websites for disabled users. As a result of this work, we set up the CAP survey to provide website owners with the business case for accessibility.
The first CAP survey in 2016 showed that 71% of disabled customers with access needs will click away from a website that they find difficult to use. Those customers who click away have an estimated spending power of £11.75 billion, around 10% of the total UK online spend in 2016.
The CAP project looks at user responses to consumer websites across a variety of market sectors, such as Travel & Transport, Banking & Finance, Supermarkets, Entertainment & Media, Technology, and Health, and asks whether the failings of the High Street are being repeated in the online store.”
Background Articles
“Got access for people with disabilities covered? Don't forget your website”
According to law firm Seyfarth Shaw, more than 5000 lawsuits were filed in the first 6 months of 2018 under the Americans with Disabilities Act, mostly relating to businesses’ online presence. Gene Marks for The Guardian, November 15, 2018
“Ecommerce is ignoring people with disabilities - here's how it should change”
Under the headline news that WWF Canada improved their fundraising by making their website more accessible, the article reflects the view that making a website more accessible is “one of the simplest ways to boost business.” Ben Crudo for the Next Web, October 2018
“A Tale of Two Rooms: Understanding screen reader navigation”
An interesting perspective on understanding the screen reader user experience. Ryan Jones for The Paciello Group, January 25, 2018
