Welcome to the Click-Away Pound Survey
Click-Away Pound is a research survey designed to explore the online shopping experience of people with disabilities and examine the cost to business of ignoring disabled shoppers.
Online shops should be open for everyone, but what if you can't use a mouse, or see the screen, or hear the sound? The UK’s 11 million people with a limiting long term illness, impairment or disability should be amongst those who benefit most from online access to the UK’s major retailers. But many retailers still don't design and build their websites to include everyone, turning away millions of customers and billions in sales.
In 2016, the survey suggested that more than 4 million people abandoned a retail website because of the barriers they found, taking their money elsewhere.
Two years on, we want to see what has changed. Has business listened? Has online shopping become any easier for people with disabilities?
Take part in the 2019 Survey
We know that 9 out of 10 people don't bother to complain about website accessibility problems, so the Click-Away Pound survey is your chance to make your voice heard.
The survey team is keen to hear from people whose disability affects the way they use the web. You might not think of yourself as disabled, but if you have had problems accessing a website or you think the site owner hasn’t taken your particular access needs into account, the CAP survey is for you too.
It only takes a few minutes to complete the survey and add your voice to the call for change. The Click-Away Pound 2019 report will be published Autumn 2019.
As an added 'thank you' for taking part, we're offering the chance to win one of 5 Amazon £20 vouchers. Enter your email at the end of the survey.
Report of the 2016 Survey
The Final Report of the 2016 Survey is still available to download from the CAP2016 Report Page. Thank you to everyone who contributed.
“My personal experience of inaccessible websites”
One of our co-authors has written a guest blog post for AbilityNet, describing his recent experiences of inaccessible websites to mark the launch of the 2019 Survey. Read Rick's blog post
Rick Williams on the business case puzzle
“Following the publication of the Click-Away Pound report I’ve been reflecting on why website accessibility and usability for disabled people is still an issue after all these years.” Read Rick's reflections
“A Question of Visibility”
Click Away Survey's accessibility expert Steve Brownlow asks the ongoing question; why are so many people still invisible to so many companies? Read Steve's article