Welcome to the Click-Away Pound Survey
Click-Away Pound is a research survey designed to explore the online shopping experience of people with disabilities and examine the cost to business of ignoring disabled shoppers.
Online shops should be open for everyone, but what if you can't use a mouse, or see the screen, or hear the sound? The UK’s 11 million people with a limiting long term illness, impairment or disability should be amongst those who benefit most from online access to the UK’s major retailers. But many retailers still don't design and build their websites to include everyone, turning away millions of customers and billions in sales.
The 2016 survey set a benchmark in quantifying the cost to business of online access problems. Failing to provide customers with accessible websites cost UK retailers £11.75 billion last year.
The next survey will open in 2018. The opportunity for the 2018 survey is to track changes in commercial impact, and find out more about disabled shoppers’ behaviour in specific online business sectors.
Report of the 2016 Survey
The Final Report of the 2016 Survey is now available to download from the Report Page.
Thanks to everyone who contributed.
Take part in the next survey
We know that 9 out of 10 people don't bother to complain about website accessibility problems, so the Click-Away Pound survey is your chance to make your voice heard.
You don't have to sign up to take part in the next survey, but if you enter your details we'll contact you when Click-Away Pound 2018 opens. Don't worry, we will never try to sell you anything or pass your details to anyone else.
Rick Williams on the business case puzzle
“Following the publication of the Click-Away Pound report I’ve been reflecting on why website accessibility and usability for disabled people is still an issue after all these years.” Read Rick's reflections
“A Question of Visibility”
Click Away Survey's accessibility expert Steve Brownlow asks the ongoing question; why are so many people still invisible to so many companies? Read Steve's article