Welcome to the Click-Away Pound Survey: 2016
Click-Away Pound is a research survey designed to explore the online shopping experience of people with disabilities and examine the cost to business of ignoring disabled shoppers.
The past 20 years has seen a huge rise in the numbers of people choosing to shop online. The UK’s 11 million people with a limiting long term illness, impairment or disability should be amongst those who benefit most from online access to the UK’s major retailers. However, despite legislation which should guarantee access, many businesses still don’t think about disabled shoppers and their specific online needs.
Report of the 2016 Survey
The Final Report of the 2016 Survey is now available to download from the Report Page
Thanks to everyone who contributed.
Rick Williams on the business case puzzle
“Following the publication of the Click-Away Pound report I’ve been reflecting on why website accessibility and usability for disabled people is still an issue after all these years.” Read Rick's reflections
Why is this research important to Enterprise Rent-A-Car?
“When we were approached by Freeney Williams to support their research into the "Click-Away Pound", we felt it was an incredibly compelling piece of work and we wanted to be involved.” Read the full article from Enterprise Rent-A-Car
Why is this research important to Business Disability Forum?
“Business Disability Forum (BDF) is pleased to support our long-term Associate Rick Williams and Partner organisation, Enterprise Rent-A-Car in carrying out this valuable body of research.” Read the full article from Business Disability Forum